Mobile traffic
Visits from phones, over 85% of the Indian audience. Mobile makes up the majority of verified impressions because viewing and tapping happen on the same device.
How Mobile traffic shows up in practice
Formatting tradeoffs on mobile always win: cards beat dropdowns, text beats graphs.
Related terms
Next term
Continue to the next definition: Retention. Or read the full monetization glossary. Want to see how the term plays out in a live dashboard? The earnings calculator runs real rates at real broadcast cadences.
See the term working in real time.
Create a free account, build one playlist, and watch verified impressions tick in your dashboard.
Create your first playlist