Cross-promo deal guide
Slot value, deliverables, rate benchmarks and red flags - everything to negotiate before trading broadcast slots with another channel.
Slot value math
- A slot is worth roughly 6-8 percent of the impressions the partner delivers per post.
- Deliverables: one formatted post, pinned for X hours, sent at a named IST window.
- Review worth: cross-promo slots lift earnings alongside new audiences - both monetization and growth in one trade.
Deal review checklist
- Preview the partner’s formatted post before you agree to trade.
- Confirm both sides: what they want, what they deliver - no one-way trades.
- Keep the exchange at 1 slot per 3 posts for two days, then rotate.
- Re-check effective CPM a week after; a dead partner is worth less than no partner at all.
Keep reading
Apply it today.
Create a free account, build one playlist, and watch verified impressions tick in your dashboard.
Create your first playlist