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Glossary

Retention

How long viewers stay once they have landed. Playlist pages raise retention because numbered progress cues prevent the viewer from wandering away mid-series.

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How Retention shows up in practice

Retention feeds the next-day return; a 2-minute session turns into tomorrow's 24-hour re-arm window.

Related terms

CPM (Cost Per Mille)Verified unique viewDeduplication windowPlaylist funnelNative ad slotsEffective CPM

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Continue to the next definition: Payout frequency. Or read the full monetization glossary. Want to see how the term plays out in a live dashboard? The earnings calculator runs real rates at real broadcast cadences.

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