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Home/Glossary/Effective CPM
Glossary

Effective CPM

What you ACTUALLY earned divided by impressions delivered. Advertised CPM minus verification gaps, tier clipping and audit penalties = effective CPM. The only rate worth negotiating on.

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How Effective CPM shows up in practice

Track effective CPM monthly; the dashboard export makes this one calculation.

Related terms

CPM (Cost Per Mille)Verified unique viewDeduplication windowPlaylist funnelNative ad slotsWithdrawal threshold

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Continue to the next definition: Withdrawal threshold. Or read the full monetization glossary. Want to see how the term plays out in a live dashboard? The earnings calculator runs real rates at real broadcast cadences.

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