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Glossary

Tier 1 countries

The geographic tier that ad networks pay the most for: US, UK, Canada, Australia and similar. Indian traffic is usually tier 2, which is one more reason flat rates beat tiered pricing for Indian creators.

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How Tier 1 countries shows up in practice

Advertised tier-1 rates are the top-of-negotiation ceiling; effective tier-1 earnings land lower.

Related terms

CPM (Cost Per Mille)Verified unique viewDeduplication windowPlaylist funnelNative ad slotsEffective CPM

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