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Telegram - 6 min read

Telegram inline buttons: the full tutorial

Inline buttons lift click-through on Telegram broadcasts. What they are, how clients render them, and how to generate them automatically with the LinkShare formatter.

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How inline buttons work

A broadcast posted through a bot-capable channel carries an inline keyboard below the text. Members see a tappable button row instead of underlined URLs. The playlist link inside is the same URL, but the tap feels native and intentional - which measurably lifts click-through.

Client quirks worth knowing

  • Telegram Desktop renders button rows correctly since 2019.
  • iOS and Android show full keyboard rows - keep text short so buttons stay legible.
  • On web.k and older clients, long button labels truncate - avoid them.
  • Formatter posts: LinkShare's formatter emits button-ready formats compatible across the major clients.

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