Cross-promo negotiation: deal terms
Trading slots is Telegram's oldest growth engine. This guide covers slot value math, deliverable definitions, benchmark rates and red flags - everything before you commit to a trade.
Slot value math
- A slot is worth about 6-8 percent of the impressions the partner channel delivers per post.
- Deliverables to define: one formatted post, pinned for X hours, sent at a named IST window.
- Anything asked-for-only (no reciprocal slot) should be treated as a paid campaign.
Deal red flags
- Partners who demand your audience data without sharing theirs.
- Partners requesting links to non-HTTPS or spoofed landing pages.
- Claims of viral reach without impression proof to back them.
- No content preview shown - ask for one before committing.
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