Flat CPM vs tiered CPM: why flat wins for channels
Headline rates hide tier schedules. Flat CPM structures like LinkShare’s guaranteed ₹20.5/1k beat tiered networks for volume channels - here is the actual math that decides income.
Where tiered rates bite
- Tier-1 rate applies only to the first tranche - often the first 1,000 views per day.
- Volume past the tranche slides to lower rates automatically.
- A 50,000-view-a-day channel on a tiered schedule loses 30-40 percent to the slide alone.
- Audit penalties add another 5-10 percent in practice; some never appear in the forecast.
How the flat math compounds
A single guaranteed rate turns the whole audience into one pool. Two channels running the same volume earn the same per view regardless of region, and a slow Monday still earns at the exact ceiling price. Whereas tier networks can’t be forecast reliably, flat pricing lets you project cashflow to the rupee.
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