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Earnings - 6 min read

CPM vs RPM for link creators

Networks quote CPM; dashboards summarize RPM. Both matter - but only one should drive rate comparison. Here is how to project monthly income from either.

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Clean definitions

  • CPM: revenue per 1,000 ad impressions (network-facing) - what you compare rates with.
  • RPM: revenue per 1,000 page or playlist views from YOUR audience - what your dashboard shows.
  • The gap between them is filled by your own traffic rhythm and view frequency - not by network changes.

Rule of thumb

Use CPM for rate comparison, RPM for income projection. With LinkShare’s flat rate of ₹20.5/1k verified impressions, the CPM is stable - so RPM fluctuations are purely your own traffic and posting rhythm. Track both, and project monthly income from RPM.

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